BRINGING PROMOTIONAL PRODUCTS TO THE East Lansing, MI AREA

Promotional Products/Brand Merchandise

Support your marketing campaigns with creative and custom branded merchandise. Launch your brand into the spotlight with an assortment of personalized products that go wherever you go. Our process is unique as we are able to help you determine the right product for the job.

What is a promotional product?

Promotional products are custom-made items with your company's logo and a small message, usually contact information and a slogan, showcasing your business identity. They can be any useful item and are distributed as giveaways for either existing or prospective customers. These items can be in the form of writing instruments, drinkware, technology products, apparel, and more.

To give you a better understanding of what promotional products can do for your business, we've listed on-point advantages in using custom promotional products to market your brand.

Affordability

Promotional items provide businesses with an affordable way to more get impressions for your investment. For example, a magnet on a refrigerator is seen some 10,000 times over the course of its lifetime. Repeated exposure at a low cost is the name of the game in marketing and advertising.

Because promotional items are purchased in bulk (a company buys a quantity of an item instead of just one), these items are manufactured at a savings. This type of promotional means is more cost-effective than most conventional forms of advertising such as newspapers, TV and magazine advertisements. Most consumers will save and use these items for many months and, sometimes, will pass them on to someone else generating the same effect in the minds of the next recipient.

Brand recognition

Both large and small businesses use promotional items to build a strong reputation and stand out from their competitors. Since most promotional products are things that we use every day, the recipients will be reminded subconsciously of your company's name. This slowly builds your brand's reputation in their minds.

It also allows you to reinforce your marketing message without annoying your customers. By using this method in your promotions, they will definitely remember the products and services you offer faster than other methods of marketing and advertising.

Customer loyalty

When a consumer receives a promotional product, it creates a perception that you they are being thanked for bringing their business to your company.

When your customer feels that he or she is important to your business, they will automatically appreciate your generosity. These promotional products become a token in building a good relationship between you and your customer.

The best thing about a custom promotional product is that they can turn your existing customers into brand ambassadors. Word of mouth is a very powerful tool in driving future sales and it all starts with having loyal customers who return to buy more from and refer those they know to you.

If you are looking for a marketing expert that can help you manage your brand with confidence, call us at (517) 333-8889. Image Builders Unlimited powered by Proforma offers a wide range of options to satisfy your marketing needs and we provide no-charge consultations where we can examine you and your business needs and make recommendations that will make a difference and bring results.

We are serving promotional products in East Lansing, MI and its surrounding areas, but can service clients coast to coast. Call us now and experience the Proforma advantage!