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Today everyone is online, and purchasing items online has become second nature to consumers. Having your company store online allows potential buyers to search for your products and services. A company store is a specialized e-commerce web site where customers buy branded merchandise, redeem rewards, or fulfill marketing materials. Company stores are different than the standard WordPress, Shopify, and Magento platforms because they specialize in a smaller number of products with more cost control and redemption features. A company store sells branded merchandise, marketing goods, or incentive products.
Employees and customers, especially the younger ones, love to use customized items such as shirts, bags, pens, apparel, and many more. Showcasing your products on a company store helps you get online without the added headaches. There are several company store marketing ideas for you and your company.
Reward Programs are programs that reward employees and clients for achievements, goal completions, and key performance indicator (KPI) success. These rewards programs give incentives to employees and customers for their loyalty with valuable incentives such as points programs or point stores.
Point Stores incentivize employees and customers via points without the use of money. Points can be given as rewards for sales completions, tradeshow events, social media, and marketing campaigns.
Popup Stores have become a new trend among consumers. Popup stores run only for a few months and showcase new products, holiday sales, team uniforms, or group purchasing options.
Microstores allow you to showcase multiple product catalogs for customers on the same domain. These microstores are ideal for companies and businesses selling products and services to specific clients.
Custom e-company stores, or online company stores, are available exclusively to the employees who serve as one of their perks for their loyalty to the company.
It serves as a one-stop-shop where your employees can purchase the company merchandise of their choice anytime they want. Through a simple web-based ordering platform, your employees can order directly from the distributor, which cuts off the processing time intended for the middleman to do his job.
Here, we listed four reasons why an online company store works for your business.
Studies show that employee engagement plays a huge role in achieving better results in the team’s overall performance. Company stores create a comfortable and cost-effective way for employees to engage with your brand whenever and however, they want to.
Aside from the fact that it gives employees direct access to any company merchandise, the ordering process itself is a lot better as it becomes streamlined and simplified. Thus, a more speedy and easy process takes place for your employees to enjoy.
On the other hand, this corporate branding program can help you, as an employer, minimize the hassle of worrying about whether or not your employees are provided with the merchandise they need.
Creating a company store makes it easier for employees to spread your brand’s identity by having easy access to fashionable merchandise which they can use for their day to day activities.
Through using these branded promotional products, your employees will be able to spread the visual identity of your brand. They will then serve as walking billboards promoting your brand to the public while solidifying your company’s reputation at the same time.
With online company stores, the only cost you need is the cost incurred in creating your site. If you closely monitor the flow of this marketing tool, you’ll realize that the cost of building your platform is quite minimal when compared to the return it provides.
Create your corporate e-commerce company store with us! From company stores to warehouse and fulfillment, we do it for you!
Here at Image Builders Unlimited powered by Proforma, we offer rewards programs, points stores, popup stores, and microsites, and other complex logistical projects fast and easy. We have an extensive network of local and global partners that will help us manage your company store efficiently.
Call us at (517) 333-8889 for more information!